Social media has become an integral part of the album rollout—just look to A$AP Rocky’s Instagram account where he painstakingly uploaded a mural of images that comprised of the artwork to A.L.LA. However, one artist is using it in a new way: Instead of announcing her next album plans to all of her followers first, Ariana Grande took a more personal approach.
The big-haired pop star shared the title of her followup to 2014’s My Everything with one of her fans in a private message on Twitter.
When the fan asked, “‘Moonlight’ is a new song? Or the name of the new album?” Grande responded “Both.”
Shortly after, Grande seemingly confirmed the album title when she changed her Twitter bio to one word: “Moonlight.”
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